The Challenge: Griffin Brothers offers a wide range of automotive services, most of which are generally not elective services. In other words, no one really wants to get their car serviced or repaired, or purchase new tires, but in this necessity the customer has choices. Looking to increase sales and overall traffic in their 10 locations, we continually use the web to help deliver the message that Griffin Brothers is the best choice in the greater Charlotte area.
The Solution: Web banner ads, eblasts, social media, homepage takeovers and more help drive potential and existing customers to their website, with special care taken to reach the desired audience. With each significant deal that is offered, we release a system of cohesive pieces, each speaking a consistent message paired with imagery that is reiterated across multiple platforms. This helps reinforce the offer as well as to develop the brand’s overall value and exposure.
During periods where no specific campaign is active, we continue to build value by releasing brand-focused materials that help position the company as a knowledgeable and trustworthy expert. Customers leave Griffin Brothers with a feeling of confidence, a rarity in their industry which is infamous for taking advantage of customers without automotive savvy.
The Result: A continually evolving effort, our solutions have increased sales, click-throughs, web traffic and overall brand awareness.