How can a brand help a niche business expand into a broader offering?

The Challenge: Furches Farms was a Christmas tree farm and after many decades of family-run operations, they decided to expand their vision to provide a robust specialty greenhouse as well as an entire home décor offering. It was a big step up and they need they had to plant the right seed with an effective public image.

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The Solution: Named Red’s after the current owner’s late grandfather and original founder, the personality of the business is deeply rooted in family values and tradition. With intentions of competing with the greenhouse offerings of Lowes, the final logo chosen is modern and forward-thinking, supported by branded material that supports their time-tested perspectives.

Unused Concepts

Final Logo

The tagline “I can dig it.” came about to create a multi-layered phrase to support the new range of offerings. On a literal level, it empowers the customer to take control of their garden, while also utilizing the retro expression to mean “I like that”, perfect for the décor side of things of a company that got their first start years ago.

The Result: With a foundation set, we built out a range of branded material to help support their pre-opening needs including a teaser splash page, billboard design and uniform design. Their business collateral and product labels hold a consistency that positions them appropriately with their significant experience and the anticipation for opening has created much buzz in their area. We look forward to the next steps as we continue to develop this charming brand for an equally charming family.